The State of PR
Results
After implementing a life-cycle PR strategy Vyze awareness through press grew by 75% YOY.
Increased PR Coverage
Vyze stepped up it's press release pipeline, and committed to a monthly press release cadence. This combined with fostering connections with beat reporters from leading publications, led to increase coverage. Vyze was mentioned or featured in 294 articles, posts, or blogs in 2017.
Surge in Digital Exposure
As a result of the increase in press release cadence, articles and a built out byline calendar, Vyze had a dramatic increase in digital exposure over the course of 3 years. Vyze content had a reach of over 168 million impression in 2017, a 1100% increase compared to 2016.
Brand Awareness at Events
As a part of the larger strategy included having a presence at industry events to share the Vyze message and research. Over the course of 2017 Vyze sponsored 5 events and secured speaking spots at 4 leading retail conferences for Vyze executives.