Vyze

Marketing Manager               

March 2018- June 2018

Assistant Marketing Manager

Nov 2016-March 2018

Marketing Coordinator           

Aug 2015-Nov 2016

Managed a variety of external facing facets of business with the goal of growing brand awareness and engaging new prospects in sales pipeline.  Initiatives included rebranding, building and maintaining a content marketing strategy, executing events calendar, blogging, social media, creating multi-media campaigns, and managing a PR team to spearhead an agile PR plan. 

• Led company PR strategy to drive a 75% YOY increase in PR impressions, coverage, and headlines.
• Analyzed website and existing content performance to annually optimize content marketing strategy. Leading to a 100%+ increase YOY in content driven traffic and engagement.  
• Created quarterly multi-channel campaigns to support a robust Account-Base Marketing strategy that led to 47% engagement of all targeted accounts.  

About Vyze

Vyze is a leading financial technology company for retailers & manufacturers. By combining a comprehensive lending supply, technology, and support under one roof, Vyze is able to deliver businesses simpler, more satisfying financing experiences for their customers, wherever and whenever they shop.

Volusion

Search Marketing Intern         

Jan 2015-Aug 2015

Optimized multi-channel digital presence of over 20 SMB and mid-size ecommerce retail accounts. Collaborated with marketing consultants and PPC teams to advise best practices to clients.  

• Identified SEO keywords to optimize site copy, blogs, and meta descriptions to boost SERP score and increase customer conversions.
• Tracked progress and performance to support recommendations and keep strategy up to date.

About Volusion

Created a slideshow of Featured Posts in Blog List view by featuring individual posts. Your five most recent Featured Posts will automatically be placed into a slideshow at the top of the Blog List.

Texas Health & Human Services

Marketing Communications Intern

May - Sept. 2014

Collaborated with communications to manage all internal and external marketing of all state programs, including DSHS, DFPS, DADS, SNAP, and Medicaid. 

• Managed mailing list of 50,000 subscribers across three different agency newsletters
• Researched and created program brief messaging to be distributed through various channels including, print, digital, and TV.
• Developed refreshed content in the form of blog posts, pamphlets, direct mail copy, and FAQs, to modernize and create awareness of agency programs. 

About Texas Health and Human Services

The Texas Health and Human Services Commission (HHSC) is a state agency of Texas. The commission oversees several state departments that deal with health and human services, including itself and the Texas Department of Aging and Disability Services, Texas Department of State Health Services, and the Texas Department of Family and Protective Services.

GLG

Network Development Intern

Aug - Sept 2013

Assisted account managers, by serving in Sales Development role to build out consultant network and source consulting projects.

• Grew company expert network by recruiting and sourcing 10-20 new experts a week from a variety of industries
• Reached out to experts and clients to market consulting opportunities and organize consultations
• Managed on-going partner relationship with regular outreach, reminder calls, follow ups

About GLG

Gerson Lehrman Group (GLG) is a New York based platform for professional learning. With a network of over 60,000 freelance consultants, the firm connects its clients with independent contractor consultants with topical or industry expertise in a variety of fields, as well as executive education, larger team training, and the placement of experts in long-term advisory, operational, and board roles.